About Yankz!

In 1997, the original inventor of the Yankz! Surelace System was searching for a way to help kids by making a clean lacing system that made shoes fit better and eliminated tying.

No real solution came forward until, in a dream, the inventor received what he called a “Fax from God” with the solution on how to make what would become the Yankz! Surelace System. The patenting process and initial product development began.

The real momentum for launching the product occurred when a group of committed individuals from Atlanta invested to help launch national and international distribution to specialty shoe stores serving runner, walkers, triathletes, kids, and seniors. That same group is still together today and known as Sporting Innovations Group, LLC.

We have been fortunate to work closely with some of the best shoe brands in the walking, running, and multi-sport space. The last 20 years has been fun working with clients that include New Balance, Saucony, Merrill, Newton, Altra, Asics, Avia, and more.

About Yankz!

In 1997, the original inventor of the Yankz! Surelace System was searching for a way to help kids by making a clean lacing system that made shoes fit better and eliminated tying.

No real solution came forward until, in a dream, the inventor received what he called a “Fax from God” with the solution on how to make what would become the Yankz! Surelace System. The patenting process and initial product development began.

The real momentum for launching the product occurred when a group of committed individuals from Atlanta invested to help launch national and international distribution to specialty shoe stores serving runner, walkers, triathletes, kids, and seniors. That same group is still together today and known as Sporting Innovations Group, LLC.

We have been fortunate to work closely with some of the best shoe brands in the walking, running, and multi-sport space. The last 20 years has been fun working with clients that include New Balance, Saucony, Merrill, Newton, Altra, Asics, Avia, and more.

Yankz! has worked with the top shoe manufactures from around the world

Our Beliefs and Values

We Are Runners: Yankz! laces are designed by active outdoor enthusiasts. Our commitment to walking, running, hiking, biking, and triathlon is grounded in our passion for active living. We produce products that are functional and that accompany you step-by-step on your adventures. For 15 years, Yankz! has been the exclusive shoelace partner of USA Triathlon. Our partnership with USA Triathlon and Team USA has been a highlight of our commitment to providing products to those that live an active lifestyle.

Yankz! laces use 3M Scotchlite Reflective MaterialWe Are High Quality: For 20 years, we have used the highest standard for runner safety in our laces. Our reflective products are made with patented 3M Scotchlite™ reflective technology. This allows you to be seen when training early in the morning or late in the evening. 

We Are Sustainable: Since 2007, we have been the only company producing COOLMAX™ EcoMade™ elastic laces, certifying our commitment to environmentally-friendly manufacturing. COOLMAX™ EcoMade™ technology gives new life to plastics once destined for landfills by melting them down and transforming them into fibers used in textiles.

Additionally, our packaging is not made from plastic, but from Forest Stewardship Council certified paper - the highest standard in the US printing industry. Continued conservation is a strong priority for our company as we look for new ways to make sustainable products.

Yankz! Laces are made with COOLMAX EcoMade Fibers

Yankz! laces are assembled in AmericaWe Are Community-Minded:  Since Day 1, the Yankz! Surelace System has been assembled, printed, and packaged in the USA. Your order is helping to provide jobs to American workers. 100% of our packages are assembled by workers who have varying degrees of physical or mental challenges that don’t allow them to work in a traditional work environment. The employees earn wages while working part of the day, then they work on life skills the other parts of the day.

We get more hugs and smiles from our workers than other companies. 😊 It’s a very special relationship that has lasted 20 years with the clients who do our assembly. We very well may be the last company doing assembly of shoelaces in America, but this who we are - and we're proud of it.

Our Beliefs and Values

We Are Runners: Yankz! laces are designed by active outdoor enthusiasts. Our commitment to walking, running, hiking, biking, and triathlon is grounded in our passion for active living. We produce products that are functional and that accompany you step-by-step on your adventures. For 15 years, Yankz! has been the exclusive shoelace partner of USA Triathlon. Our partnership with USA Triathlon and Team USA has been a highlight of our commitment to providing products to those that live an active lifestyle.

Yankz! laces use 3M Scotchlite Reflective MaterialWe Are High Quality: For 20 years, we have used the highest standard for runner safety in our laces. Our reflective products are made with patented 3M Scotchlite reflective technology. This allows you to be seen when training early in the morning or late in the evening. 

We Are Sustainable: Since 2007, we have been the only company producing COOLMAX EcoMade laces, certifying our commitment to environmentally-friendly manufacturing. COOLMAX EcoMade technology gives new life to plastics once destined for landfills by melting them down and transforming them into fibers used in textiles.

Additionally, our packaging is not made from plastic, but from Forest Stewardship Council certified paper - the highest standard in the US printing industry. Continued conservation is a strong priority for our company as we look for new ways to make sustainable products.

Yankz! laces are assembled in AmericaWe Are Community-Minded:  Since Day 1, the Yankz! Surelace System has been assembled, printed, and packaged in the USA. Your order is helping to provide jobs to American workers. 100% of our packages are assembled by workers who have varying degrees of physical or mental challenges that don’t allow them to work in a traditional work environment. The employees earn wages while working part of the day, then they work on life skills the other parts of the day.

We get more hugs and smiles from our workers than other companies. 😊 It’s a very special relationship that has lasted 20 years with the clients who do our assembly. We very well may be the last company doing assembly of shoelaces in America, but this who we are - and we're proud of it.